REC 00:00:00:00
MADRiD // PRODUCER + DOCUMENTARIAN // BKLYN_NY
AVAILABLE FOR WORK →

MADRiD

producer | documentarian | chaos conductor

on-site event capture. social-first video. creative operations.

nyc — music / live events / culture

scroll
Pixel-art hand holding a smartphone over a desk
40+
live events
$98K+
revenue managed
124K+
views, single capture
250K+
audience managed
7yr
apple
press: nme • stereogum • the needle drop • brooklyn vegan • pbs

work

09 pieces
coming 2026 full release package

on
a
limb

endectomorph records
brooklyn, ny

"1:26am (improvisation)"

visual album & release package — 2026

full visual album. single-day capture. zero pre-production.

MADRiD heard on a limb for the first time on a brooklyn rooftop at sunrise and responded in real time across three mediums: paint on canvas, 3-camera 4k capture, and live instinctual performance. no storyboards. no second takes. the album played once and the film was cut to mirror the exact emotional arc of the record as it unfolded.

that same evening the band arrived. the finished film was rear-projected onto the physical canvas it was painted on, from the original camera position. that projection sequence closes the album.

the result is a complete release package built from a single creative session: visual album, platform-native assets for apple music and spotify, and a live performance framework where MADRiD paints a new canvas in real time alongside the band.

full release package delivered

visual album4k / 3-camera / chaptered
apple musicanimated cover artwork
spotifycanvas loop
socialvertical clips / full-bleed crops
bandon a limb
album"1:26am (improvisation)"
labelendectomorph records, brooklyn
format4k / 3-camera / chaptered
live perf.painting in real time — debut tba
Arcade Fire Secret Show
play

live capture

arcade fire — secret show

bowery ballroom, nyc / 575-cap benefit show

Holy Holy — Geordie Greep
play

live capture

holy holy — geordie greep

first avenue, minneapolis / the new sound tour, 2025

Week 1 — Greep Tour Supercut
play

social edit

week 1 — greep tour supercut

north american tour / multi-city fast-cut edit, 2025

james/them — To Me (Every Weekday)
play

music video

james/them — "to me (every weekday)"

official music video / directed & produced by MADRiD

Motion Graphics Reel
play

motion graphics

mograph reel

motion graphics across years of work / various clients

fashion film

melke
fashion films

directed, shot, scored & edited
3 collections (ss22, aw22, ss23)
cfda-affiliated

ss24 runway soundtrack released on
spotify / apple music / tidal / amazon
SIMULA* SOUND

fashion / music

melke nyc

virtual runway films + soundtrack production / 2021-2023

led virtual production

november

garfield bright III
2092 funk radio records, 2025
sv studios led volume

multi-screen cinematic environments
for in-camera filming. resolume arena
playback. ProRes/HAP/DXV pipeline.

icvfx / virtual production

november — led volume

archival footage + analog processing + led stage playback

in production

geordie greep
concert film
/ documentary

multicam / soundboard audio
tour b-roll / davinci resolve

about

most producers either capture or coordinate. MADRiD does both.

on-site event capture, social-first video production, and creative operations for music, entertainment, and culture. the person who shows up with the camera, runs the merch settlement, and delivers social-ready assets by morning.

40+ live events across 30+ markets as visual documentarian and operations lead on geordie greep's north american tour (three legs, 2025). $98K+ gross revenue managed. equally comfortable at a 575-cap secret show and building the inventory systems that keep a multi-city run clean.

delivered a full release package for on a limb / endectomorph records from a single day of live capture. designed multi-screen led environments for in-camera filming on a virtual production stage. directed cfda-affiliated fashion films for melke nyc across three collections.

previously: apple (7 years) — the class by taryn toomey (digital producer, 250K+ audience) — 618 design (director of marketing, pbs-featured ascendance) — livingrooms studio nyc.

“those with deep creative talent are not always very technical and those with bonafide technical chops are not always able to make creative magic happen. MADRiD is that rare and valuable person who wields both with equal proficiency.”

— chris sanborn, co-ceo, the class by taryn toomey

disciplines

social & content social & content
digital strategy digital strategy
livestream livestream
live production live production
creative operations creative operations
brand & identity brand & identity
video production video production
sound & music sound & music
creative direction creative direction

production

on-site event capture field production livestream / obs multi-camera run of show concert film

post-production

davinci resolve studio 19 proxy workflows color audio cleanup logic pro ffmpeg

release & social assets

apple music animated artwork spotify canvas tiktok / reels / shorts vertical crop / full-bleed same-day turnaround

operations

creative ops asset management vendor coordination tour ops pos / settlement

background

2025
tour merchandise manager & visual documentarian
geordie greep, north american tour
led end-to-end merch operations across 40+ live events and three tour legs. oversaw $98K+ gross revenue, built inventory forecasting systems, managed settlement workflows. simultaneously captured documentary video and photography across 30+ markets.
revenue ops pos / settlement tour logistics on-site capture davinci resolve
2023-2024
director of marketing & communications
618 design, brooklyn
directed brand strategy for a custom fabrication studio. contributed to ascendance (ucity square, philadelphia), a civic-scale public art installation featured on pbs. managed projects from concept through installation in a 4,000 sq. ft. shop.
brand strategy experiential fabrication project management
2022
digital producer
the class by taryn toomey
produced multi-location livestream programming across ny, la, and toronto. executed three global campaigns end-to-end. managed content across five platforms supporting 250K+ audience. integrated marketing partnership with free people.
livestream multi-platform campaign production brand partnerships
2021-2023
content strategist & producer
livingrooms studio nyc
led live capture production across music sessions. directed multi-platform content strategy. produced long-form and short-form video. orchestrated live events at the studio.
live capture content strategy event production
2012-2019
creative pro
apple
7-year tenure delivering technical workshops and creative training across apple's ecosystem. led internal workflow optimization in high-volume retail. built foundational skills in stakeholder management and translating complex concepts for diverse audiences.
technical training workflow optimization cross-functional

let's
work.

available for on-site capture, event production,
social video, and creative operations roles.
nyc-based. open to travel.

helper